These days, it pays to play the sex card

-- No more chick food! Forget the quiche and tofu! And while you're at it, torch those tighty-whities and dump the minivans. Be a man, man. Eat meat!

That's the message of a new tongue-in-cheek commercial for Burger King's humongous Texas Double Whopper sandwich. It's just one of several new restaurant advertising campaigns that take a (depending on your viewpoint) humorously realistic or annoyingly sexist slant on an old debate: guy food versus girl food.

TGIFriday's has also joined the meat-is-macho bandwagon with its Meat Fanatics commercial in which a guy ordering the vegetable medley is razzed by his beef-eating buddies until he adds sausage.

The 60-second Burger King spot - a spoof on '70s feminism - shows men marching down the street, burning their briefs, unfurling signs that say "Eat This Meat," dissing quiche and singing their new manthem, to the tune of Helen Reddy's 1972 hit, "I Am Woman": "I am man, I am incorrigible, and I'm way too hungry to settle for chick food."

The commercial culminates with a minivan tossed over a bridge and the voice-over slogan, "Eat like a man, man." --