How To Write a Hit Article

From the page:

-- On June 25, the Sunday Styles section of the New York Times published a "Modern Love" column on how to use animal training techniques to fix your man. Titled "What Shamu Taught Me About a Happy Marriage," it almost immediately reached No. 1 on NYTimes.com's list of most frequently e-mailed articles.

No big deal. Columns about men, women, and relationships are perennial favorites. But almost three weeks later, the piece remains near the top of the NYTimes.com's constantly churning list of most-e-mailed articles and shows no sign of sinking. "Shamu's" run makes it the newspaper equivalent of Dark Side of the Moon, the Pink Floyd disc that has owned a spot on the Billboard Top 200 chart for all but a couple of weeks since 1973. --