Log In | Register
ABC is poised to relaunch its streaming video service in the fall, after what it calls a successful test under its belt, with a tweaked broadband player and more shows available online for a shorter period of time per episode.
A separate source, NewsVine founder and former Walt Disney Internet Group manager Mike Davidson, said that some people tuning out was to be expected.
"It happens on TV, it's going to happen online," Davidson said. But he also didn't think that any falloff was the most important part of the data.
"There are so many good things about this," he said. " It's a huge, influential company taking the first steps." He also pointed to some of the other data, including one that said 87 percent of the online viewers were able to recall the advertisers who sponsored the stream.
