Posting payola

Like any growing medium, weblogging has picked up the interest of marketers who are spotting that, you know, there might be something in this whole internet thing. Look at all these people, they say: what can they do for us?

It's not something that's strictly new, but this week the New Statesman picked up on one way that corporate marketers are attempting to gain influence in the blogosphere. PayPerPost is a service that promises to hook up bloggers with corporates and get them to write about particular products, all for a nice fee at the end of it all.