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Article Source: GigaOMPublic relations firm Edelman has enlisted RSS toolmaker NewsGator to build ad widgets that pull in feeds, ratings, and comments. The joint product, called "Hosted Conversations," launches Monday.
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For those of us more interested in the consumer side, Holston said to look for a new version of NewsGator's web-based feed aggregator next month, which will incorporate aspects of social tools like Netvibes and Newsvine.
NewsGator Technologies, Inc., the leading RSS platform company, today announced a partnership with Edelman, the world's largest independent public relations firm, to market a new, jointly developed product that combines hosted, topic-based communities and dynamic conversational advertising with aspects of social media, including RSS, commenting, blogging and rating.
The topic-based communities, called "Hosted Conversations," will offer brands the opportunity to sponsor moderated conversations on topics uniquely relevant to their products. The communities will include aggregated RSS feeds featuring the best content hand-picked from the news media, blogs and other social media. . Each site will be hosted by an expert on the topic, and allow visitors to join the discussion by commenting on the host's posts, and by publishing their own posts on a separate blog.
(from edelman)
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