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IRMA

Expert in dilly-dallying
Articles Posted: 27  Links Seeded: 1414
Member Since: 3/2006  Last Seen: 4/09/2012

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Will Yahoo's Deal with Newspapers Help Either?

Seeded on Mon Oct 15, 2007 6:01 AM EDT
Read ArticleArticle Source: PC World
technology, google, advertising, yahoo, newspapers, independence, flexibility
Seeded by Irma
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An alliance between hundreds of newspaper sites and Yahoo Inc has helped publishers increase advertising, but it will saddle them with unproven technology and costs them some independence and flexibility.

Billed as crucial to U.S. newspapers whose print editions are steadily losing ads and readers, results of the program are hard to come by nearly a year after it began.

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